QT ENVIROSELL - RETAIL - APPROACHES USED

retail division [ we love shops ]

No matter which “place” needs to be studied, QT’s objective is to help create pleasant environments, even if only to visit, recommend or post.

Everything needs to flow in a simple, coherent manner.

Buyers, shoppers and people surfing the internet need to:

  • experience an easy-paced, engaging shopping journey
  • get a sense of what the brand is about,
  • feel like they want to come back again.

STORE CONCEPT DEFINITION AND BRAND COHERENCE
used to evaluate coherence.

STORE PROTOTYPE TEST
an analysis of the effectiveness of a sales point’s layout and structural components, carried out specifically before the roll out process occurs.

SHOPPER BEHAVIOR ANALYSIS
an analysis of shoppers’ purchase behavior.

SHOP-ALONG
AN ethnographic approach to aid sales performance

WHAZSHOP
The potential of mobile technology to obtain real-time feedback from the retail world.

CUSTOMER SATISFACTION
Satisfaction can simply not go unmonitored

MYSTERY SHOPPING
sales points are observed “by surprise”, without the store being notified.

ACTINSTORE®
used to gauge the effectiveness and efficiency of in-store activities.

SHOP&BUY®
intercepting actual buyers while they are physically making their purchases.

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