WEB - OMNICHANNEL

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Our Retail Division extends its experience and expertise in traditional brick-and-mortar stores to the world of e-commerce.

In fact, through an initial e-shopper study, QT is then able to offer a series of solutions to help optimize e-commerce sites and online sales performance.

Our most recent challenge relates to choice architecture and applying the nudge theory to retail marketing.  Thanks to small data we try to give big data sense and meaning.

WEB SEEING
website usability analysis using eye-tracking technology as well, in order to see exactly what a potential buyer’s eyes see.
WEB DOING
recording e-shopper interaction behaviour by analyzing web analytics data.
WEB FEELING
thanks also to the new Web-along® methodology devised by Envirosell NY, it is possible to study consumers’ online shopping experiences, and the reasons and emotions behind them, as well as compare these results with consumers’ shopping experiences in real-world stores.

On the lookout for consistency, effectiveness, new solutions.

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